AFTEA is designed to offer exhibitors a favourable platform for featuring targeted showcases and launch new offerings. Exhibitors can generate more opportunities and networking connections, leading to increased efficiency and return on investment.

Developed in partnership with the APAC Society for Cellular Agriculture (APAC-SCA), the Cell Ag Pavilion is a dedicated platform spotlighting the latest in cellular agriculture — from cultivated meat and seafood to precision and biomass fermentation.

Bringing together pioneering companies, investors, regulators, and industry leaders, the pavilion drives real-world applications, consumer acceptance, and commercial scalability.

The Pet Nutrition Zone, new at AFTEA 2025, spotlights the rapidly growing field of companion animal health and nutrition—bringing together innovations in pet food formulations, science-based and functional ingredients, sustainable packaging, and manufacturing solutions. It will feature a curated showcase of startups and businesses driving next-generation products and supply chain technologies tailored for the pet industry.  

Within the Zone is the Unleashed Networking Lounge, powered by Purina Accelerator Lab, a friendly space sponsored by Purina Accelerator Lab that aims to promote dialogue and cooperation throughout the pet food value chain. 

Whether you're a brand, buyer, formulator, or founder, the Pet Nutrition Zone offers a dynamic platform to explore what’s next in advancing the health, nutrition and wellbeing of companion animals, and the ecosystem that supports them. 

A new pavilion showcasing natural, healthy, and functional food innovations that complement the broader agri-food tech ecosystem at AFTEA 2025. By bridging upstream agri-tech and sustainable production with downstream, consumer-driven trends, this pavilion offers a unique “farm to fork” perspective — highlighting how food is grown, produced, and consumed with purpose.

From ancient grains to next-gen functional ingredients, Superfoods by AFTEA brings together brands, innovators, and partners to unlock cross-sector collaborations, drive health-forward innovation, and deliver more opportunities for sampling, live demos, and brand storytelling.

Value Added

Additional services customised for specific needs and focus

• Thought Leadership – Turnkey presentation sessions or speaking engagements to drive specific business priorities

• Lead Generation – Generate more qualified leads and improve sales conversion rates

• Branding – A&P initiatives to drive awareness of your company’s brand organisation

Sponsorship

Maximise brand exposure and position your organisation as an Industry Leader through targeted engagements.

• Physical showcase with prominent locations

• Keynote speaking engagement

• Guaranteed business meetings

• Receive priority qualified contacts

• Priority stop-over for guided tours

• Priority digital showcase on virtual platform

• Banner ads on virtual platform

• Priority keyword search ranking

Choose from a suite of exclusive sponsorship packages designed to maximise brand visibility and impact across all event platforms.